I have always been an art and design enthusiast with an eye for aesthetics. What started as a hobby to learn design and freelance as an illustrator and a graphic designer, I was always curious to learn how design helps people and businesses. So, I went on to reading articles, blogs, watching videos, learning technicality and got an idea what design actually is.

One fine day, I came across this profession named UI/UX Designer which involved solving complex business problems through designing user experience, user interface, visuals, web and mobile design. While learning about it more and more, it became a new normal for me to browse any website or mobile application and can not NOT think about  "what makes me bounce off a website or a mobile app, what kept me engaged from start to end of an exaggerated sign up process, why do I prefer a particular payment platform, how does this ecommerce website still making money when it has such a dull interface", and the list goes on.

And then there was no turning back and since then I have been learning it, practicing it, gulping it and getting expertise by designing top notch digital experiences for my clients.